All kinds of things tell you that the
Alta is designed for everyday consumers who just want some healthy motivation;
it’s not for health nuts or athletes. It emphasizes slim good looks, and
de-emphasizes data collection.
First, the good news. The Alta is the
skinniest Fitbit band ever — about half the width of the Charge band. But
here’s a twist: You can pop out the Alta’s brain module to insert it into a
You can choose that band in a different
silicone color ($30; black, blue, plum, or teal), a leather one ($60; pink or
gray), or even a stainless-steel, bangle-type band ($100; coming this spring)
that takes fitness trackers into a whole new realm of jewelry-ishness.
The OLED screen is big and bright and
beautiful, and easy to read in any light. You can choose the kind and
orientation of its time display:
Unfortunately, the screen is ordinarily
turned off. To see the time, you either double-tap the Alta or raise your
wrist; there’s no physical Wake button, as there is on Fitbit’s other products.
(This would have been fine if it meant that the Alta, which now has no physical
holes in its shell, was showerproof. Alas, it’s not. Grrr.)