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What is like-farming in Facebook

News Summary:

Some posts and pages are often used to spread malware, or as a phishing scam to collect your personal information.

News Content:

Like-farming is when scammers post an attention-grabbing story on Facebook for the express purpose of cultivating likes and shares. Based on the way Facebook works, the more likes and shares a post has, the more likely it is to show up in people's News Feeds.

Like farming works because the average Facebook user doesn't know any better. They think, "What does it hurt to simply like something?" But, it can hurt you personally, and others. These posts and pages are often used to spread malware, or as a phishing scam to collect your personal information. 

That information is then used for further scams and can be sold on the black market. It's a way for scammers to work around Facebook's algorithm, and put malicious code in front of more people

The story they originally post to Facebook has nothing dangerous about it. It's just a regular story that anyone might post.

Only after the post gets a certain number of likes and shares does the scammer edit it and add something malicious. In fact, if you go back through your history of liked posts, you might find that some of them have changed to something you wouldn't have liked in a million years.

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