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Meet the Alta

News Summary:

Fitbit Alta: Fitness-tracking goes super-stylish

News Content:

All kinds of things tell you that the Alta is designed for everyday consumers who just want some healthy motivation; it’s not for health nuts or athletes. It emphasizes slim good looks, and de-emphasizes data collection.

First, the good news. The Alta is the skinniest Fitbit band ever — about half the width of the Charge band. But here’s a twist: You can pop out the Alta’s brain module to insert it into a different band.

You can choose that band in a different silicone color ($30; black, blue, plum, or teal), a leather one ($60; pink or gray), or even a stainless-steel, bangle-type band ($100; coming this spring) that takes fitness trackers into a whole new realm of jewelry-ishness.

The OLED screen is big and bright and beautiful, and easy to read in any light. You can choose the kind and orientation of its time display:

Unfortunately, the screen is ordinarily turned off. To see the time, you either double-tap the Alta or raise your wrist; there’s no physical Wake button, as there is on Fitbit’s other products. (This would have been fine if it meant that the Alta, which now has no physical holes in its shell, was showerproof. Alas, it’s not. Grrr.)

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